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Evil Genouses Website Re-design
PROJECT Involvement
Design and build the company website
Tools Used
Figma, Webflow, Adobe Suite
💪 The Challenge
After the company had its brand re-designed, there was a big challenge in finding someone who would build a new website that reflects the new identity of the e-sports company. After a few discussions with different agencies that did not present any good ideas, I offered to be a part of the project internally instead of hiring an agency.
❓Can I internally design and build a website for EG so marketing had full control of the content without having to pay an external agency and constantly need them to update the site with new pages.
⭐️ The Process
- Stakeholder research: I first got everyone from marketing and the CEO to tell me exactly what vision they have for the site, we gathered all ideas onto a board and decided what the brand needs to show to it's fans
- Choosing the right tools: I have previous experience using and building in Webflow and found it a fantastic collaborative and visual website builder.
- Design and Build: I designed the page templates in figma, worked with marketing to review the content and change images. Making sure the site is accessabile and fits with the brand
- Company and Stakeholder presenting: Presenting the final product to the C suite and the rest of the company before launch with good reviews and no amendments.
🎯 The Outcome
A better fitting website for the brand than previous versions that is fun, very esports centric but still professional when it comes to investments. The site had a lower bounce rate, more site visits from potential sponsors and matched the new branding across all social channels.
